Commercials That Convert Partner & Referral Program Terms

The Commercials That Convert ("CTC," "we," "us") Partner & Referral Program ("Program") is open to professionals, consultants, agencies, and organizations that serve businesses and wish to refer qualified prospects. Eligibility requires a completed application and approval by CTC. CTC may decline an application at its sole discretion.

The Program offers three general partnership paths:

• Referral Partner — earns 15% of Eligible Collected Project Revenue.
• Strategic Partner — earns 20% of Eligible Collected Project Revenue (requires approval).
• Agency / White Label — custom wholesale pricing under a separate agreement.

Approved Referral Partners may earn 15% of Eligible Collected Project Revenue from qualifying accepted referrals. The Referral Partner's role is to recognize opportunities, introduce the prospect, and register the referral. CTC handles discovery, creative, production, editing, and delivery.

Approved Strategic Partners may earn 20% of Eligible Collected Project Revenue. Strategic Partners participate more actively in opportunity development, client introductions, discovery, recommendations, and ongoing business development across multiple qualified referrals.

Strategic Partner status requires separate approval by CTC. If an applicant requests Strategic status but is approved only as a Referral Partner, the approved commission rate shall be 15%. Approved Partner Type and Commission Rate are recorded in CTC systems and are never determined by the applicant.

Qualified agencies, web design companies, consultants, creative firms, media companies, and production companies may apply for wholesale or white-label arrangements. Agency economics, margins, deliverables, and branding are established under a separate written agreement. No particular margin or pricing is guaranteed publicly.

Partners register referrals through approved CTC methods, which may include a referral submission form, referral link, or warm introduction confirmed in writing. A referral is not considered registered until CTC has received and acknowledged the registration.

A registered referral becomes an accepted referral only when CTC confirms it qualifies, is not already actively engaged with CTC, and is not otherwise excluded under these Terms. Acceptance is at CTC's sole discretion.

Companies already actively engaged with CTC as clients, prospects, or opportunities are generally not eligible as new referrals unless CTC expressly approves the attribution in writing.

Opportunities already known to CTC, already in the CTC pipeline, or previously contacted by CTC may be excluded from partner attribution at CTC's discretion.

If two partners register the same company, attribution is evaluated based on registration timestamp, CRM history, documented introduction, existing sales activity, and active partner attribution.

Generally, the earliest valid accepted referral receives attribution subject to these Terms. CTC's CRM records are the authoritative source for attribution decisions.

An accepted referral is generally protected for 180 days while the opportunity remains legitimate and active. Referral registration does not create permanent ownership of a company. CTC may extend actively progressing opportunities at its discretion.

Eligible Collected Revenue means qualifying project revenue actually received and retained by CTC. Commission is not calculated from proposal amounts, quotes, unpaid invoices, unsigned agreements, or uncollected contract value.

Potential exclusions from Eligible Collected Revenue include:

• Taxes
• Refunds
• Chargebacks
• Credits
• Payment reversals
• Reimbursable expenses
• Third-party pass-through costs
• Specifically excluded services

Commission equals the partner's applicable rate multiplied by Eligible Collected Revenue for the qualifying project. Rates: Referral 15%, Strategic 20%, Repeat Client 10%.

Approved commissions are processed monthly after applicable client payment, eligibility verification, refund, and administrative requirements have been satisfied. Partners may need to provide required payment and tax information before payout.

If a client receives a refund on revenue for which commission was calculated, the commission is adjusted or reversed accordingly.

Chargebacks reduce Eligible Collected Revenue. Commission is not owed on revenue that is charged back or reversed.

Credits issued to a client reduce Eligible Collected Revenue for commission purposes.

Any payment reversal, including failed or disputed transactions, reduces Eligible Collected Revenue and any associated commission.

Approved partners may earn 10% of Eligible Collected Revenue on qualifying additional CTC projects purchased by the originally referred client during the first 12 months following the client's first eligible paid project.

The repeat client commission rate is 10% of Eligible Collected Revenue on qualifying additional projects within the repeat window.

The repeat commission window is 12 months from the client's first eligible paid project. Projects outside this window are not subject to repeat commission unless separately approved.

The repeat client commission is not a lifetime commission. It does not automatically apply to every purchase and applies only to eligible additional services within the defined window.

CTC determines all client pricing. Partners do not set, promise, or guarantee pricing unless expressly authorized in writing by CTC.

Partners may not offer discounts, promotional pricing, or special terms on behalf of CTC unless expressly authorized in writing.

Partners may not, unless specifically authorized in writing:

• Establish CTC pricing
• Offer unauthorized discounts
• Sign agreements for CTC
• Guarantee delivery schedules
• Guarantee results
• Accept CTC payments
• Make warranties
• Claim to be employees of CTC
• Make commitments on CTC's behalf

Partners are independent contractors or referral contacts, not employees, agents, or legal representatives of CTC. Partners are responsible for their own business, taxes, and compliance.

Partners must represent CTC accurately and may not make false, misleading, or exaggerated claims about CTC, its services, or results.

Approved partners may use approved CTC materials and brand assets solely for legitimate referral activity. CTC may revoke brand usage rights at any time. Partners may not misuse or misrepresent the CTC brand.

All CTC materials, creative, scripts, videos, and brand assets remain the property of CTC. Partners receive no ownership or license beyond approved referral use.

Partners agree to keep non-public CTC information, including pricing, processes, and client information, confidential.

Partners must only submit prospect information they are authorized to share and must comply with applicable data protection laws when providing contact details.

Partner and prospect information is handled in accordance with the CTC Privacy Policy and applicable law.

Partners must comply with all applicable email, SMS, and outreach laws and regulations, including consent requirements. CTC is not responsible for partner outreach conducted outside approved materials and processes.

Where required, partners must disclose their referral relationship and that they may receive compensation for referrals.

Partners are responsible for any taxes owed on commissions received. CTC may require tax information before payout.

Agency / White-Label arrangements are governed by a separate written agreement and are not covered by these standard Program Terms.

The Program is non-exclusive. Partners may refer to other services, and CTC may accept referrals from other partners and sources.

Prohibited conduct includes, without limitation:

• Self-referrals or referring entities the partner controls
• Fabricated or fraudulent referrals
• Spam or unsolicited mass outreach using CTC's name
• Misrepresentation of CTC services or guarantees
• Any unlawful, deceptive, or unethical practice

Fraudulent referrals void any associated commission and may result in immediate termination and forfeiture of pending commissions.

CTC may modify these Terms, commission rates, protection periods, and program structure at any time. Material changes may require active partners to accept updated Terms. Version history is retained so that each partner's accepted version is preserved.

Either party may terminate the partner relationship at any time. CTC may terminate a partner for violation of these Terms, prohibited conduct, or inactivity.

Upon termination, commissions for Eligible Collected Revenue already earned and verified remain payable subject to these Terms. Pending or uncollected revenue is handled at CTC's discretion according to the Terms in effect.

CTC's CRM and internal records are the authoritative source for partner status, referral registration, attribution, eligibility, and commission status. Client-side information never determines these outcomes.

No earnings are guaranteed. Commissions depend on eligible referrals, client payment, and program terms. The number of referrals, projects, and commissions a partner earns varies and may be zero.

Partners are responsible for:

• Providing accurate application and referral information
• Reviewing and approving their own business claims
• Complying with these Terms and applicable law
• Maintaining the accuracy of their contact and tax information

These Terms are governed by applicable law. Provisions including governing law, venue, dispute resolution, indemnification, limitation of liability, warranty disclaimer, and notices are subject to qualified legal review and the final executed agreement. CTC does not provide legal advice to partners. If any provision is found unenforceable, the remaining provisions remain in effect.