Decades of Production Experience. Built for the Future of Commercial Advertising.
Commercials That Convert brings together professional production experience, human creative direction, strategic storytelling, marketing knowledge, and AI-powered production to help growing businesses create commercials with big-brand presence.
The technology may be new. The creative and production experience behind it is not.
Professional production experience dating back to 1989.
A Commercial Production Company Built on Human Experience
Commercials That Convert was created to help growing businesses advertise with the confidence, clarity, and visual presence of much larger brands.
Many businesses have valuable services, compelling stories, and satisfied customers—but their advertising does not always communicate that value. Generic videos, ordinary stock footage, and disconnected messaging can make a strong business look forgettable.
Our team combines commercial storytelling, production experience, creative direction, marketing strategy, and modern AI-assisted tools to produce commercials designed to capture attention, communicate value, build trust, and give viewers a clear reason to act.
"We do not begin with technology. We begin with the business, the audience, and the story that needs to be told."
A Specialized Service of Sales Systems R Us
Commercials That Convert is a specialized commercial-production service developed and operated by Sales Systems R Us.
Sales Systems R Us brings together video production, website development, digital marketing, CRM systems, automation, artificial intelligence, and business-development strategy.
Commercials That Convert focuses those capabilities on one central objective: helping businesses communicate their value through professionally directed, cinematic advertising.
Professional Commercial Production
Experience across video editing, producing, directing, visual effects, motion graphics, commercial storytelling, post-production, and AI-assisted production.
Creative and Message Development
Commercial concepts, scripts, story structure, visual direction, customer-focused messaging, brand presentation, and calls to action.
Marketing and Conversion Strategy
Experience connecting commercial creative to landing pages, advertising campaigns, lead-generation systems, customer journeys, and follow-up processes.
Modern Production Technology
AI-assisted production tools help expand creative possibilities, improve efficiency, and make premium commercial storytelling accessible to more growing businesses.
Real Experience Behind Every Production
Since 1989
Professional Video Experience
Sean Jones began working professionally in video editing in 1989 before expanding into visual effects, commercial production, producing, directing, digital platforms, and marketing.
100+
Commercial & Television Projects
Production experience includes work on more than 100 commercial and television projects, in addition to hundreds of video and media projects completed throughout his career.
~14 Years
Producing and Directing
Sean spent approximately 14 years working as a producer and director, developing experience in storytelling, performance, production decisions, and visual execution.
550+
Websites Built or Managed
Experience building and managing websites gives the company a broader understanding of how commercial creative connects with online customer journeys.
150+
Companies Served
Sean has provided video, creative, website, marketing, or business-development services for more than 150 companies.
Strategy, Creativity and Execution Under One Roof
Our leadership structure brings together three essential perspectives: production strategy, creative experience, and operational execution. Every project is developed with attention to the story, the visual presentation, and the process required to bring it to completion.
Sean R. Jones
Founder, CEO and Executive Producer
Commercial Production, Marketing and AI Strategy
Sean R. Jones is the Founder and CEO of Commercials That Convert and Sales Systems R Us. He leads the company's vision, commercial strategy, production standards, messaging, service development, and use of AI-assisted production technology.
Sean began working professionally in video editing in 1989. His career expanded into visual effects, commercial production, television content, producing, directing, website development, digital marketing, CRM systems, and business-process automation.
His production background includes work on more than 100 commercial and television projects, along with hundreds of video and media projects completed throughout his career. He also spent approximately 14 years working as a producer and director.
As digital media evolved, Sean expanded his work into website and platform development, marketing, lead-generation systems, CRM implementation, and automated customer communication. He has built or managed more than 550 websites and has provided video, creative, web, marketing, or business-development services for more than 150 companies.
Areas of expertise:
- Executive production
- Commercial strategy
- Producing and directing
- Professional video editing
- Visual effects & motion graphics
- Commercial storytelling
- Script & message development
- Post-production
- Digital marketing
- Website & landing-page strategy
- AI-assisted video production
- Business development
Jenny R. Lagang
Head of Creative
Creative Director and Brand Experience Lead
Jenny R. Lagang leads creative direction, brand presentation, visual communication, customer experience, and creative quality across Commercials That Convert and related company initiatives.
Her responsibilities extend beyond visual appearance. Jenny helps shape how each commercial concept is presented, how the story connects with its intended audience, and how visual decisions support the client's message and brand.
She contributes to commercial concepts, character development, visual storytelling, prompt refinement, campaign presentation, digital experiences, and creative quality assurance.
Jenny helps ensure that every commercial feels intentional, visually consistent, professionally presented, and aligned with the business objective behind the project.
Areas of expertise:
- Creative leadership
- Brand presentation
- Visual communication
- Commercial concepts
- Character development
- Visual storytelling
- Campaign development
- Customer experience
- AI-assisted creative workflows
- Creative quality assurance
Jean Asis
Vice President of Operations
Operations, Systems and Production Coordination
Jean Asis oversees operational execution, internal systems, project coordination, workflow development, quality assurance, and the processes that help move Commercials That Convert projects from approved concept to final delivery.
She helps transform creative direction and production strategy into organized, repeatable workflows. Her responsibilities include project coordination, internal communication, client-support processes, production tracking, testing, reporting, and day-to-day operational execution.
Jean also contributes to the systems surrounding each campaign, including websites, forms, CRM workflows, calendars, appointment-booking systems, automated email and SMS communication, AI assistants, and quality-control procedures.
Her role helps keep projects organized, communication clear, deliverables reviewed, and approved work moving toward completion.
Areas of expertise:
- Operations management
- Project coordination
- Production workflows
- Systems implementation
- CRM organization
- Workflow automation
- Client communication
- Lead-management systems
- Quality assurance
- Project delivery
Every Commercial Is Evaluated From Three Perspectives
Strategy & Production
Led by Sean Jones
- Business and audience strategy
- Commercial concepts
- Script and message direction
- Producing and directing
- Editing and post-production
- AI production strategy
Creative & Brand Experience
Led by Jenny Lagang
- Creative direction
- Brand presentation
- Visual storytelling
- Character and scene development
- Campaign experience
- Creative quality control
Operations & Execution
Led by Jean Asis
- Project coordination
- Production workflows
- Client communication
- CRM and follow-up systems
- Quality assurance
- Final-delivery organization
Central Quality Evaluation
1. Does the story communicate clearly?
2. Does the commercial look and feel professionally produced?
3. Does the complete experience support the client's business objective?
AI Expands the Possibilities. Human Direction Protects the Quality.
Commercials That Convert uses advanced AI-assisted production technology, but technology does not determine the strategy, understand the client's business, approve the story, direct the message, or take responsibility for the final work.
Strategy
We begin with the business, audience, offer, objective, and intended advertising placement.
Concept
Human creatives develop the central idea and emotional or practical direction of the commercial.
Script and Storyboard
The message, scenes, pacing, characters, dialogue, and call to action are planned before production.
Creative Direction
The team guides visual style, performance, continuity, framing, tone, and brand presentation.
Production & Post
AI-assisted tools are combined with human editing, sound, visual review, refinement, and quality control.
Client Review & Delivery
The client reviews the work, provides feedback, and approves the final commercial before delivery.
Powerful Technology Still Requires Good Judgment
Modern production tools can generate images and footage quickly. They cannot replace decades of experience in pacing, storytelling, editing, directing, audience communication, marketing, or knowing when something simply does not work.
Experienced creative direction helps identify and solve:
- Weak concepts & vague messaging
- Poor pacing & awkward timing
- Inconsistent characters & visual jumps
- Unconvincing performances
- Distracting production artifacts
- Misaligned brand presentation
- Missing or weak calls to action
- Creative that looks flashy but fails to convert
Every Commercial Must Earn Its Place in the Campaign
Strategic
The concept must support a clear audience, message, offer, or business objective.
Cinematic
The production must feel intentional, polished, visually consistent, and professionally finished.
Human
The story must communicate naturally and connect with real customer needs, emotions, or aspirations.
Action-Oriented
The viewer should understand the business's value and know what to do next.
Put Experienced Creative Direction Behind Your Next Commercial
Your business deserves more than automated footage and a generic script. Work with a team that understands production, storytelling, brand presentation, marketing, and the technology shaping the future of commercial advertising.
Human-directed. AI-powered. Built with purpose.